Robert Half: The Rise of the Employer
Brand
14/06/2007 09:51:00
Robert Half has recently conducted an international survey which identifies
emerging trends from over 2,200 finance managers across 17 countries in Asia
Pacific, Europe and North America, some of these include:
· Australian
companies are relying on word of mouth to reinforce and communicate their
employer brand to market (32%) with only 4% utilising Corporate Social
Responsibility (CSR), 4% coverage in industry publications and 19% through HR
policies
· Recruitment should be viewed as an extension of marketing and
organisations must have clear strategies to market the brand to
employees
· If your employees love working for your company and buy into
your employer brand, they will be your best advertisement
Whitepaper
further focuses on:
· The link between employer branding and the skills
shortage
· How an employer brand can assist with attracting and retaining
staff
· The importance of employer branding for Generation Y and
· How to
create and implement a successful employer brand
To view the full survey,
please click here