Web savvy SME's have the biggest
The web is having a significant and positive impact on the
fortunes of recruitment agencies, according to a new study by thebestof, a
national network of local marketing websites.
The research shows that
small and medium-sized businesses (SMEs) plan to grow their businesses by on
average 38% in the coming year. However, the more web-savvy SMEs including
recruitment agencies have growth ambitions that are twice those of their
conventional SME counterparts.
The study found that internet-enabled
recruitment agencies get 56% of their enquiries from the web.
that 58% of the internet active recruitment agencies describe their competitors
as bigger than them, whereas the less internet active are more likely to say
their competitors are the same size as them or smaller.
chief executive of thebestof, says: "The first wave of the internet seemed to be
all about the major brands and retailers, or businesses like lastminute.com or
ebay, whose whole premise is built on the internet. What this research shows is
that there's a whole generation of ordinary small businesses - like recruitment
agencies - who have been quietly working in the background, using the web to
steal market share from their bigger competitors.
"It is extraordinary to
see how the internet is delivering so much for some and yet so little for