Spending on Online Recruitment set to increase
More than 40% of organisations intend to increase the amount they spend on
commercial recruitment websites over the next six months, according to the
latest findings from the Recruitment Confidence Index (RCI), produced by
Cranfield School of Management.
The latest research shows that while 44% of the 1,078 organisations responding
to the survey intend to increase spending on online recruitment over the next
six months, the proportion of respondents using commercial job sites for
recruitment is not increasing, remaining stable at around 25%.
The number of organisations using their own corporate website for recruitment
also remains static at 32%.
Those organisations using commercial or corporate sites have reported a marked
increase in their use of online recruitment over the past year with 42%
increasing their use of jobs boards and 49% increasing their use of their
In addition, 44% of organisations expect to increase their use of commercial
jobs boards over the next year and 62% expect to increase their use of their
Dr Emma Parry, Research Fellow at Cranfield School of Management, said:
"These results suggest that for certain types of organisations, perhaps
those in particular sectors or with specific workforce needs, online
recruitment methods are very successful and are therefore being used with
"The fact that more organisations are not using these methods suggests
that the internet is not yet working for all recruiters. Providers of online
services need to look at these organisations and their needs in order to
increase their business in the long term."
The research also shows that the use of online recruitment is having an impact
on the use of other recruitment methods with around a third of responding
organisations (32%) saying that they had spent less money on other recruitment
methods in the last year because they used the internet, and 35% expect to
spend less on other methods over the coming year.
Most commonly affected recruitment methods appeared to be regional newspapers
(10% organisations), professional magazines (7%), employment agencies and
national newspapers (6%).
Commenting on the findings, Shaun Tyson, Professor of Human Resource
Management at Cranfield School of Management, said:
"The projected increase in the use of commercial job boards and of
corporate websites indicates that there is considerable growth potential
within the online recruitment field.
"Whilst agencies and search consultancies may not be adversely affected
by this growth because of their capacity to match candidate and job,
newspapers in future may find their edge is only in their ability to attract
the passive job seeker."
The latest RCI findings also show that:
- 73% of organisations that use commercial jobs boards find them successful
while 70% of organisations that use their corporate website for recruitment
find them successful.
- Commercial websites were particularly popular among not-for-profit
organisations with 39% using them, in comparison with 24% from the public
sector and 23% from private companies. This is possibly due to the relatively
low cost involved.
- The most important factors in an organisationís decision to use its
corporate website was the fact that they are cheaper and easier to use - 63%
of organisations say that these factors were important or very important.
- The most important factor in the decision to use commercial jobs boards was
having access to a larger candidate pool with 77% of respondents saying that
this was important or very important.
- The most important drivers with regard to adoption of commercial jobs boards
were job seeker use of the recruitment sites (77%), job seeker access to the
internet (72%) and cost (69%).
Source: onrec.com newsletter